Billboard - apuntes
➱ Formative: to raise awareness When the image is more important than the text, the message must To propitiate: healthy lifestyle habits, hygienic habits... It must be understood globally. ➱ Informative: to communicate and inform about events, conferences, contests... induces to do something BIG TEXT: readable. Needs contrast. Only important info. ➤ Physical elements: they constitute the treatment or visual appeal. It must be the synthesis the minimal idea of expreison grafica while remaining clear and meaningful. Image Text Colour Composition The image can be: Natural: living beings and their surroundings. They attract attention Geometric: Easy to identify and they do not require much effort to the observer Abstract: they run the risk of being misunderstood. It depends on the creator's personality. They are used if the level of comprehension is suffic...